HLZBLZ Collaborates with Sanrio on New Fashion Line Editor 05-15 Fashion ファッション HLZBLZ the street smart fashion label with attitude collaborates with Sanrio to give Hello Kitty fans something to talk about. These items are available now at the Sanrio Store. Source: Hello Kitty (@hellokitty) | Twitter Written by EditorJM has been the publishing editor of J-pop News since 2015. He has covered the pop culture entertainment scene since the 80's when he published fanzines for Doctor Who and Quantum Leap. He is an avid fan of all things J-pop.