The Sanrio Character Ranking is back for its 40th anniversary! First started by Ichigo Shimbun in 1986, this annual popularity contest brings together fans from all over the world to vote for their favorite Sanrio characters.

This year, 90 beloved characters have been carefully selected to join the festivities under the theme, “JUMP! To the Future With You!”

From now until May 25th (JST), fans can cast their votes daily—once per character—with up to 90 characters a day! It’s a special celebration of dreams, friendship, and leaping together toward a bright future.

Show your love and support your favorite Sanrio friends—let’s jump high into the future together!

Source: 2025 Sanrio character ranking Official Website