The first round of voting has begun! Vote for your favorite Sanrio Characters, you can only vote once for each character per day. New additions this year include Yoshikitty & SHOW BY ROCK!!
[fve]https://www.youtube.com/watch?v=QIUY7R0NB68[/fve]

The birth of a cute (kawaii) legend starts now.

Source: 30th Sanrio Character Ranking